The Landmark Rewards program is undergoing a name change. Now known as Nutrien Rewards, members will still receive the same great offers and benefits they always have while being a part of network made up of Australia’s biggest and best suppliers.

With access to the latest agricultural news, members will continue to have key information at their fingertips, including the extensive knowledge of Nutrien Ag Solutions’ agronomists, animal health specialists and product experts who understand your business.

Nutrien Ag Solutions: Australian growers first

Nutrien Ag Solutions is unashamedly ambitious, promising to be the ag retailer of the future.

And its plan for growth and innovation is focused on supporting Australian agriculture to fulfil its potential.

The Nutrien Ag Solutions brand came to Australia after respected agricultural retailers Landmark and Ruralco were brought together in late 2019.

The business leverages more than 170 years of experience in Australian agriculture and a national network of more than 4,000 staff. It is already proving to be more than the sum of its parts.

The Nutrien Ag Solutions brand name captures the unique offering that will make the combined business the retailer of choice for Australian farmers.

Firstly, embracing the Nutrien name firmly positions the Australian business as part of the global agricultural powerhouse. As the world’s largest provider of crop inputs, services and solutions, Nutrien helps growers across the planet to increase food production, in a sustainable manner.

Nutrien sees great benefit in increasing the international mobility of its people. Nutrien Ag Solutions’ 4000 Australian staff are now in a position to tap into the global knowledge and network like never before, through the cross pollination of skills and expertise among regions.

Secondly, the business wants to do all it can to see Australian agriculture grow and flourish.

The last part of the name, ‘solutions’, highlights the brand’s commitment to research and development, to bring to market innovation solutions to complex problems to help farmers throughout Australia and the world address challenges and reach their potential.

Brent Smith, Vice President, Marketing & Innovation for Nutrien Ag Solutions and President of its Loveland Products business, explains the company invests a significant amount in innovation. It’s key to Nutrien achieving long-term shared success with customers, investors and other stakeholders.

“We want to give our customers across the world unparalleled access to solutions through innovative technologies, value-driven offerings, and a local team of trusted experts,” Mr Smith says.

“And we are uniquely positioned because of our scale and resources to consolidate and professionalize ag retail. We are the only retailer able to deliver an integrated customer experience, and we have the broadest and deepest portfolio of products, services, and digital capabilities in our industry.”

Nutrien has commercialized 144 products globally into its Loveland and seed businesses over the last eight years.

“This clearly demonstrates the business has the capabilities, facilities, and employees around the world to bring new and exciting technologies and products to market that solve grower challenges in a unique way,” he says.

“There is significant opportunity to leverage our innovation into Australian agriculture, and in doing that, drive growth. We’re really keen to focus on how we can work together to identify opportunities for innovation that are specific to Australian growers.”

And for Nutrien Ag Solutions that includes growers of broadacre crops, horticulture, livestock, wool, real estate, water, insurance and more.

The Australian network now includes more than 700 corporate-owned stores, and 300 independent rural supplies retailers, as well as a proud stable of joint ventures in partnership with local management, and a suite of other businesses.

While some local stores have already changed their signage and uniforms to the new brand, the remaining stores will make the change throughout February and early March.

Managing Director Rob Clayton says Nutrien Ag Solutions will be a gamechanger for Australian ag retail.

“Nutrien Ag Solutions offers customers access to the best products, innovative technology and trusted expertise from a team that understands Australian agriculture and the challenges and opportunities farmers face. There has never been a more important time for Australian farmers to have a partner they can rely on.”

He said as the new brand was rolled out, supporting customers remains the number one priority.

“Most customers will continue to deal with the same staff and we’re ensuring our service and support to growers remains seamless. We will build on the trust and relationships that growers already have with our team members across the country,” Mr Clayton said.

“As Nutrien Ag Solutions, we will support our customers to be sustainable and profitable businesses.”

Nutrien Ltd, operating in Australia through its wholly owned subsidiary Landmark Operations Limited (Landmark), officially acquired Ruralco Holdings Limited (Ruralco) on 1 October 2019.

Mr Clayton said work on integrating the two legacy businesses would continue throughout 2020.

“We’re focused on creating a consistent brand experience that addresses the changing needs of our grower customers and builds the retail brand of the future, focusing on digital solutions and ecommerce that will support both the network and growers.”